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Fruit-tella expands jellies range with new variants
FoodBev Media

FoodBev Media

2 August 2023

Fruit-tella expands jellies range with new variants

Perfetti Van Melle-owned Fruit-tella has expanded its jellies range with the introduction of two variants: Out in Space and On a Safari. Out in Space features moon, rocket and star-shaped treats infused with strawberry, pineapple and peach flavours. Meanwhile, On a Safari offers shapes resembling elephants, leopards, rhinos, buffalos and lions, all filled with zesty orange, apple and pear flavours. According to Fruit-tella, the HFSS-compliant jellies are crafted using a 30% reduction in sugar, real fruit juices and natural colourings and flavours. Lauren Potter, senior brand manager at Fruit-tella, said: “After the successful introduction of Fruit-tella Curiosities to the market earlier this year, we are delighted to be expanding the beloved portfolio with two new themed packs for families to explore and enjoy". The jellies are available to buy across grocery channels in the UK for £1.50 per pack.

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