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Fruit-tella expands portfolio with Fruit First soft gummies
FoodBev Media

FoodBev Media

4 July 2023

Fruit-tella expands portfolio with Fruit First soft gummies

Perfetti Van Melle-owned Fruit-tella has expanded its gummy portfolio with the launch of the new Fruit First range. Available in two flavours – strawberry & raspberry and mango & peach – Fruit-tella Fruit First gummies are made with natural colourings and flavours. In addition, they are high in fibre and are dairy-, gluten- and nut-free. Lauren Potter, senior brand manager at Fruit-tella, said: “As we continue to innovate and expand our portfolio, our goal is to inspire parents who are searching for top quality, high fruit content, sweet treats". She continued: "As an iconic brand that consumers know and trust, we are thrilled to introduce this delicious new gummy range that has real fruit puree as its lead ingredient, and are confident it’ll be a strong addition to all grocery confectionery aisles”. The new flavours are available to buy from Boots and Ocado for an RRP of £2.

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