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Galaxy is expanding its More to Share chocolate range with two new bakery-inspired flavours: Galaxy Millionaire Crumble and Galaxy Cinnamon Swirl.

The new variants combine Galaxy’s signature smooth chocolate with familiar dessert and bakery flavour profiles, tapping into consumer demand for comforting and nostalgic tastes.

According to research commissioned by the brand, more than a third (36%) of Galaxy consumers rank Millionaire’s Shortbread as their favourite dessert-inspired flavour. Meanwhile, the continued popularity of cinnamon across the bakery category is providing further opportunities for brands to translate familiar flavours into new formats.

Galaxy Millionaire Crumble combines rich caramel and buttery crumble notes inspired by Millionaire’s Shortbread, while Galaxy Cinnamon Swirl is designed to recreate the warming sweetness of a freshly baked pastry.

The new products are positioned around everyday indulgence and affordable treats, with the brand suggesting that the flavour-led launches can help retailers drive incremental sales and encourage shoppers to explore the wider Galaxy portfolio.

Romi Mackiewicz, brand director at Galaxy, said: “Small moments of indulgence can make all the difference, and familiar bakery flavours have a unique way of bringing comfort. We wanted to capture those much-loved tastes through Galaxy’s signature smooth chocolate, creating two new flavours that offer a fresh twist for loyal fans while inviting new consumers to experience Galaxy.”

Both launches are available in 160g More to Share blocks, with an RRP of £3.25 each.

Galaxy Millionaire Crumble and Galaxy Cinnamon Swirl are currently available at Food Warehouse and Iceland, while stocks last. The products will continue to roll out nationwide across the UK at Tesco, Co-op, Sainsbury’s, Asda and other retailers throughout autumn 2026.