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Mars Wrigley is expanding its block chocolate offering with the launch of the new Galaxy Smooth Mint flavour. The flavour is said to have the second highest flavour penetration in the confectionery market, with 61% of shoppers repeatedly purchasing mint-flavoured products. Galaxy Smooth Mint joins the 7-strong chocolate block line-up from July. Victoria Gell, Galaxy brand director, said: “The arrival of our first-ever Galaxy Smooth Mint bar offers shoppers a new flavour of our much-loved brand. We know that innovation drives the category, and shoppers often buy large block chocolate formats to enjoy sharing moments together.” She added: “This new flavour allows us to reach new audiences by appealing to mint lovers (that over-index in comparison to milk chocolate), who will then introduce new consumers to the category via sharing". Galaxy Smooth Mint is available in UK retailers from July for an RRP of £1.25 for a 110g bar.