PepsiCo-owned brand Gatorade is entering the energy drink category with its first caffeinated beverage, called Fast Twitch.
The caffeinated energy drink, which was developed along with the NFL and sports performance experts, is designed for athletes and comes in the same flavours as Gatorade. Each 355ml bottle has 200mg of caffeine and B vitamins.
Anuj Bhasin, VP of marketing and general manager for Gatorade, said: “At Gatorade, we’ve spent decades studying the best athletes in the world, and what we’ve learned is there hasn’t been an athletic energy solution they can trust that is designed for them to start fast and ignite their performance”.
“We’re thrilled to change that with the launch of Fast Twitch, the first-ever caffeinated energy drink from Gatorade, designed for athletes in every way, from formula to design and packaging.”
Fast Twitch is expected to launch early next year.
© FoodBev Media Ltd 2022
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