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General Mills launches Trix Popcorn
Rafaela Sousa

Rafaela Sousa

1 September 2022

General Mills launches Trix Popcorn

General Mills has expanded its Trix cereal brand to the snacking sector with the launch of Trix Popcorn. General Mills describes Trix Popcorn as a "perfectly balanced sweet and salty snack". The popcorn features a Trix-flavoured fruity glaze, along with bits of cereals. The latest launch joins General Mills' brands – Cinnamon Toast Crunch and Cocoa Puffs – lineup of snackable popcorns. Trix Popcorn is available at Sam’s Club for $6.48 for a 20oz bag and will roll out at Walmart stores for $3.69 per 7oz bag from October.

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