Good Foods debuts dill pickle chip-inspired dip

Good Foods, a better-for-you dips and spreads brand, has debuted the first product in its new chip-inspired dip line, a dill pickle-flavoured dip.

Now available at Target stores across the US, the Good Foods Dill Pickle Chip Dip is plant-based and features bold flavours of dill and Dijon mustard, packed into an 8 oz tub and containing 50 kcal per serving.

Good Foods’ cauliflower-based dip line has been designed with inclusivity in mind, created with a formula that removes the top nine key allergens: milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat, soya beans and sesame.

The brand revealed that dill, and other soon-to-be-announced flavours in the line, were inspired by consumer research that uncovered popular chip flavours.

Joyce Longfield, principal of HPP applications for Good Foods, said: “At Good Foods, we continually seek inspiration for product innovation and what better place than where millions of shoppers spend their time – the chip aisle! We are always excited to harness our technology to make fresh, delicious food more accessible.”

She added: “While most dips on the market today contain a major allergen such as soy, dairy and sesame, our Dill Pickle Chip Dip is a uniquely inclusive option”.