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Good Good has expanded its no-added-sugar preserves portfolio with the launch of a Mango Habanero Jam, combining sweet mango with chilli heat.

The product marks the Iceland-founded, Austin-based brand’s entry into the growing “swicy” flavour trend, which combines sweet and spicy profiles.

Good Good said the jam has been developed for a range of culinary applications beyond traditional breakfast occasions, including burgers, tacos, marinades, grilled dishes and cheese boards.

Creating a spicy jam without added sugar required the company to introduce new ingredient-sourcing, formulation and production capabilities. The recipe uses habanero peppers grown in Poteet, Texas.

Founder and CEO Gardar Stefansson said the launch forms part of Good Good’s strategy to modernise the jam category by introducing bolder flavours that appeal to younger consumers and encourage use beyond toast.

Mango Habanero Jam is initially available through Good Good’s website, with a wider retail rollout planned for later in 2026.