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GrainWise prototypes provide vitamins and minerals
FoodBev Media

FoodBev Media

29 January 2008

GrainWise prototypes provide vitamins and minerals

Horizon Milling has developed three new prototypes that demonstrate how food manufacturers can easily incorporate a concentrated source of essential vitamins, minerals and antioxidants into great-tasting snacks, cereals and bars using all-natural GrainWise Wheat Aleurone.

GrainWise Wheat Aleurone is a concentrated source of essential vitamins, including thiamin, niacin and folic acid; and important minerals, including phosphorus, magnesium, iron and zinc. It includes antioxidants from whole wheat and contains 45% dietary fibre.

“It can be challenging for food manufacturers to develop all-natural products that are also rich with nutrients,” said Kyle Marinkovich, marketing manager, Horizon Milling. “Because GrainWise Wheat Aleurone is all-natural and packed with nutrition, it’s a great way to enrich consumer products while still remaining all-natural.”

According to Marinkovich, today’s consumers are looking to get maximum benefits from their food, and simply because a product is labelled “all-natural” doesn’t necessarily mean it has a broad nutritional profile. “GrainWise Wheat Aleurone helps our customers deliver maximum value to consumers who seek concentrated nutrition in their all-natural foods,” he said.

The following three prototypes are new examples of how food manufacturers can use GrainWise Wheat Aleurone to enhance the nutrition profile of their products.

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