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Greater Goods launches with three new snack product ranges
Lauren Ford

Lauren Ford

27 July 2022

Greater Goods launches with three new snack product ranges

Clean-label snack brand, The Greater Goods Snacking Co., is launching with three new product lines into the US market. The brand, which is known and produced as She Made Foods in India, is launching in the US with new ranges including crackers, cookies and biscotti. The cracker varieties include Tangy Tomato & Basil, Caramelized Onion and Sea Salt variants, while the cookie product line consists of Cinnamon Snickerdoodle, Chocolate Chip and Chai Spice flavours. The brand will also be launching biscotti in Orange Cranberry, Dark Chocolate Sea Salt and Double Dark Chocolate Pistachio variations. According to the brand, Greater Goods is the only US brand that offers certified organic almond-flour based products and will offer the "world's first" commercially available grain-free biscotti. Duvvuri, co-founder and chief product officer, said: "Upon graduating from the University of Michigan, I was pregnant and shopping the grocery store aisles of Ann Arbor when I realised there were no clean label, nutritious products available to feed my son. I started making my own snacks and once I moved back to India, I went into business to provide products that moms can trust. Launching our products in the US as Greater Goods has always been our goal because, after all, the idea for our entire brand was formed in Ann Arbor." Greater Goods' crackers and cookies will retail at $4.99, varying by location, while the brand's biscotti will retail for $5.49, depending on location. The snacks are now available on the brand's website and will be available on Amazon and in select retailers soon.

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