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Grey Goose unveils ready-to-serve classic martini
FoodBev Media

FoodBev Media

6 April 2023

Grey Goose unveils ready-to-serve classic martini

Bacardi-owned vodka brand, Grey Goose, has announced the launch of its newest innovation, the ready-to-serve Grey Goose Classic Martini Cocktail. The new ‘expertly mixed’ offering is crafted with three premium ingredients – Grey Goose vodka, dry French vermouth and a dash of orange bitters. Each 750ml bottle contains 8-10 servings, is ready after shaking or stirring over ice, and can be garnished with an olive or lemon twist. According to Grey Goose, this new beverage is “the only bottled martini cocktail of its kind on the market from a major vodka brand”. Grey Goose’s VP of marketing, Aleco Azqueta, said: "There is a strong demand to enjoy martini cocktails at home, but because of its cultural iconography, many drinkers find the cocktail too mysterious or difficult to "perfect" themselves. Similarly, we know home entertainers are often looking to serve martinis at their gatherings but find the batching process too fussy. This insight presented an exciting opportunity for Grey Goose to fill this desire.” He continued: "We knew we had to bottle the perfect Grey Goose martini cocktail that guaranteed a smooth, well-balanced pour every time. Furthermore, because the cocktail is notoriously personal, we wanted to ensure that drinkers could choose to shake or stir to their desired liking, and we encourage them to add the garnish of their choice." Grey Goose Classic Martini Cocktail is available at retailers across the US for an RRP of $29.99 per 750ml bottle.

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