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Heineken UK launches new Birra Moretti variant
FoodBev Media

FoodBev Media

19 February 2024

Heineken UK launches new Birra Moretti variant

Heineken UK has expanded its Birra Moretti range with the introduction of sea salt-infused lager Birra Moretti Sale di Mare. This new addition, named Sale di Mare – meaning 'salt of the sea' in Italian – is brewed with sea salt harvested from Sicily, resulting in an unfiltered medium-bodied lager with an ABV of 4.8%.


Richard Barnes, marketing manager for Heineken, commented: “Research identified an opportunity to offer curious drinkers seeking more flavourful and interesting taste profiles with an accessible premium twist and Birra Moretti Sale di Mare speaks perfectly to this. The hint of sea salt, paired with the unfiltered lager, creates a more full-bodied flavour profile.”


Alexander Wilson, category and commercial strategy director for Heineken UK, added: “With demand rising for continental lagers in the UK, Birra Moretti Sale di Mare is positioned to help retailers make the most of this trend and we are launching two trial driving formats that offer accessible price points for shoppers". Birra Moretti Sale di Mare is now available in grocery, wholesale and convenience channels in multipacks of 4x330ml and single 660ml bottles.

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