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Heineken UK unveils Strongbow Ultra Apple flavour
FoodBev Media

FoodBev Media

27 March 2023

Heineken UK unveils Strongbow Ultra Apple flavour

Heineken UK has added Ultra Apple flavour to its Strongbow Ultra cider brand. Ultra Apple is a crisp twist on a much loved favourite, at 80 calories per 330ml can (4% ABV). The new addition to the Strongbow Ultra portfolio is perfect for those looking for a lighter cider alternative, with natural apple flavours. Heineken UK Cider brand director, Rachel Holms, commented: “We are thrilled to continue driving innovation in the UK cider market. The creation of Strongbow Ultra Apple addresses a huge opportunity in the lower-calorie cider category, with a proposition that doesn’t compromise on taste.” She continued: “With this launch, we will catch the eye of Gen Z and Y shoppers on the hunt for a new summertime drink to sip, who otherwise reach for RTDs and spirits”. Available in single slimline 330ml cans (RSP £2.25) and 4 x 330ml can multipacks (RSP £5.49), Strongbow Ultra Apple can now be found at select UK retailers.

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