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Heineken UK has added Ultra Apple flavour to its Strongbow Ultra cider brand. Ultra Apple is a crisp twist on a much loved favourite, at 80 calories per 330ml can (4% ABV). The new addition to the Strongbow Ultra portfolio is perfect for those looking for a lighter cider alternative, with natural apple flavours. Heineken UK Cider brand director, Rachel Holms, commented: “We are thrilled to continue driving innovation in the UK cider market. The creation of Strongbow Ultra Apple addresses a huge opportunity in the lower-calorie cider category, with a proposition that doesn’t compromise on taste.” She continued: “With this launch, we will catch the eye of Gen Z and Y shoppers on the hunt for a new summertime drink to sip, who otherwise reach for RTDs and spirits”. Available in single slimline 330ml cans (RSP £2.25) and 4 x 330ml can multipacks (RSP £5.49), Strongbow Ultra Apple can now be found at select UK retailers.