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Heinz is expanding its pasta sauce range with the launch of Marry Me Pasta Sauce, a new product inspired by the viral 'Marry Me' recipe trend.

The sauce, which has been developed with sundried tomatoes, cream cheese, extra virgin olive oil and basil, is designed to offer a rich and creamy flavour with no added sugar. It joins Heinz's wider pasta sauce range, which the brand said is made with high-quality ingredients and no added sugar.

Heinz said the launch was inspired by the popularity of the 'Marry Me' recipe trend on TikTok, where related content has attracted more than 400 million views.

The company is supporting the launch with new research into the role of food in dating. According to Heinz, 44% of Brits believe pasta is the ideal dish for taking a relationship to the next level, while 30% said they would more likely to agree to a second date if impressed by a meal cooked for them.

Aditi Hilgers, taste elevation and masterbrand director at Heinz UK, said: “Inspired by one of the internet’s most talked-about recipes, we have created a sauce that delivers a rich, creamy and indulgent flavour, with the trusted quality of Heinz".

“Whether it’s a date night, dinner with friends, or simply elevating a midweek meal, Heinz Marry Me Pasta Sauce is designed to help create more delicious ‘yes moments’ around the table.”

The new Heinz Marry Me Pasta Sauce will be available in Waitrose and through Heinz to Home from 24 June, with a wider nationwide rollout from 29 June.