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Highland Spring enters flavoured still water category with latest NPD
FoodBev Media

FoodBev Media

29 March 2024

Highland Spring enters flavoured still water category with latest NPD

Highland Spring has entered the flavoured still water category with the launch of its new Highland Spring Flavoured Still Water range. The new products offer “a healthier way to hydrate” and combine three fruity flavours with Highland Spring still water. The three varieties are strawberry, apple and blackcurrant, and lemon and lime. Nic Yates, marketing director at Highland Spring, said: “We have identified an exciting and clear-cut opportunity for Highland Spring to drive category growth in flavoured still water by creating a fantastic tasting product whilst offering a healthier way to hydrate versus sugary drinks.” He continued: “These new products are a natural extension to the Highland Spring portfolio and having spoken to over 2,400 flavoured water drinkers, whilst conducting five separate pieces of market research including a Home Use Test, we are absolutely confident they will have high appeal to shoppers and support the continued growth of the category.” The beverage line, which is sugar-free and uses natural flavours, will be available in Tesco stores from April.

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