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Hostess Brands has partnered with American content creator Taylor Calmus, also known as Dude Dad, to launch a new mystery flavour Twinkies.

Hints about the mystery flavour will be shared on both Hostess' and Calmus' Instagram pages.

Chris Balach, VP of marketing for sweet baked snacks at JM Smucker, Hostess' parent company, said: "Hostess and Dude Dad share in bringing joy into consumer homes, so a collaboration on one of our iconic snacks was a perfect match. We're excited for consumers to buy the new Mystery Flavor Twinkies, share them with their family and join in the fun of guessing the flavour."

The flavour will be revealed in October on both Hostess and Calmus' social media channels.

The Mystery Flavor Twinkies will be sold exclusively at Walmart for a limited time through October.

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