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Hostess is expanding its seasonal offerings with a limited-edition range of holiday-inspired snack cakes, featuring festive flavours and packaging across several established brands.


The new line-up from The JM Smucker Co includes Twinkies, Donettes, Cupcakes and Sno Balls, with products now available through retail stores and online across the US.


Leading the range are the new Snickerdoodle Flavoured Twinkies, which combine the brand's signature soft sponge cake and crème filling with the spiced flavour of the traditional cinnamon sugar cookie.


Also joining the seasonal selection are Hot Cocoa and Marshmallow Flavoured Donettes. The mini doughnuts feature a cocoa flavour and sweet glaze inspired by the classic winter beverage.


Hostess has also introduced seasonal versions of its Cupcakes and Sno Balls. Holiday Cupcakes retain the brand's chocolate cake and icing, finished with festive sprinkles, while Holiday Sno Balls combine chocolate cake with marshmallow and coconut coatings.


In addition to the holiday range, the brand is launching Hostess Stuffed Coffee Cakes, available exclusively at Walmart. The product combines moist coffee cake and cinnamon streusel with a vanilla-flavoured crème filling.


The products are available in a variety of formats, including single-serve and multipack options. Seasonal packaging features festive icons designed to reflect traditional holiday themes.


Melissa Chow, marketing director at The JM Smucker Co, said: “One of the best parts of the holidays is enjoying fresh-baked goods and for more than a century, consumers have trusted Hostess to deliver moments of joy with delicious baked snacks – making us the perfect brand to officially kick off the season."


Hostess, which has been producing sweet baked snacks for more than 100 years, is part of The J.M. Smucker Co's portfolio of food and beverage brands.



Beneo | Leader | Nov 2026
Leah Smith

Leah Smith

5 November 2026

Hostess unveils seasonal snack cake range for holiday season

Hostess unveils seasonal snack cake range for holiday season
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