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IFF opens new co-creation centre in Wageningen
FoodBev Media

FoodBev Media

18 April 2024

IFF opens new co-creation centre in Wageningen

IFF has announced plans to open a new co-creation centre located in Wageningen, the Netherlands. The centre is set to enhance IFF's capabilities and facilities, driving research and innovation to better serve its global customers. The new site is strategically located in the Netherlands’ ‘Food Valley,’ an area that is home to many food multinationals and a growing number of start-ups. It is also near to Wageningen University, with which IFF has partnered for research purposes for many years. The co-creation centre will enable IFF to provide on-site support to key customers and other members of the Food Valley ecosystem. The centre’s facilities will include advanced lab equipment, including a demo kitchen, application lab and innovation space where product concepts can be presented and tested. Additionally, the lab will also be equipped to support the creation of new flavours for culinary and sweet applications. Laurens Reiber, regional creation and design director, Europe, IFF, said: “This space brings us closer to our key customers, driving engagement and enabling them to co-create with us on-site and in-person. Furthermore, the Food Valley is a thriving innovation ecosystem, and coupled with access to academia, we can now strengthen our collaboration on projects exploring the future of food.” He continued: “Our new co-creation centre will help IFF deliver on its core goal of driving insights-led innovation to enable our customers to win". You might also be interested in:

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