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Ithaca Hummus has launched its new Fire Roasted Salsas collection featuring a trio of salsas with a smoky punch, available in Mild, Medium and Hot. Each of the three varieties are made with real chopped, diced, and squeezed ingredients including fire-roasted tomatoes, onions, jalapeno peppers, lime juice, cilantro, garlic, salt and vinegar – without preservatives and additives. Mild Fire Roasted Salsa combines smokiness and freshness, Medium Fire Roasted Salsa is a fiery dip with a subtle kick and Hot Fire Roasted Salsa is the hottest of the three, featuring habanero peppers. Chris Kirby, CEO and founder of Ithaca Hummus, commented: “Salsa is a classic dip that has been around for years, yet the market is traditionally dominated by heavily preserved fresh options. We’ve long sensed consumer demand for a less processed option, and we’re thrilled to catapult our brand into the salsa category, building on our commitment to elevated flavours and ingredients.” Ithaca Hummus Fire Roasted Salsas are plant-based, vegan, Non-GMO Project Verified and gluten-free. The Fire Roasted Salsas will be available at various Whole Foods Market locations with an SRP of $6.99.