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Ithaca Hummus launches pickle-flavoured hummus
Rafaela Sousa

Rafaela Sousa

6 June 2022

Ithaca Hummus launches pickle-flavoured hummus

US food producer Ithaca Hummus has partnered with Grillo's Pickles to launch a new limited-edition pickle-flavoured hummus. Ithaca Grillo's Pickles Hummus combines Grillo's Pickles' clean and fresh ingredients with Itahaca's cold-crafted hummus. Ithaca Hummus' founder and CEO, Chris Kirby, said: "We're always looking to push the boundaries and reinvigorate growth within the hummus category with innovative flavours, while also giving our fans something deliciously bold to snack on. Grillo's commitment to using fresh ingredients perfectly aligns with Ithaca's brand ethos and allows us to continue to provide our fans with an ultimate hummus option that packs intense flavour with every bite." Grillo's Pickles' director of brand experience, Eddie Andre, added: "Partnering with Ithaca Hummus to highlight our pickles through this fun and delicious product mash-up is something we're excited to bring to life and think our fans will go crazy for it". Ithaca Grillo's Pickles Hummus are available at select retailers across the US, including Whole Foods, Fresh Direct and Safeway Seattle, with additional retailers rolling out nationwide throughout the summer for $5.49.

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