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JPL Flavours, the UK's only flavourist-owned flavour house, has officially opened the doors to its new headquarters in Bromborough, Wirral, marking a milestone in the company's growth trajectory.
The £11 million investment reflects JPL's commitment to expanding its operations and enhancing its innovative capabilities in the competitive flavour industry.
The new facility spans 75,000 square feet, significantly increasing JPL Flavours’ production capacity and enabling the company to deliver an exceptional range of flavour solutions to its clients.
This expansion comes on the heels of a successful nine years of trading, during which JPL has established itself as a leader in flavour innovation while remaining true to its family-led roots.
2025 has proven to be a transformative year for JPL Flavours, highlighted by the recruitment of key industry talents, including Nick Dyson, who joins as chief flavourist.
The new headquarters is equipped with cutting-edge technology, positioning JPL Flavours among the most technologically advanced flavour houses in the UK.
Notably, the facility integrates AI support systems that will streamline production processes and enhance customer service. This technology enables JPL to optimise flavour creation and ensure rapid lead times for clients.
The headquarters also features 16 dedicated team labs, allowing customers to collaborate closely with JPL staff in developing bespoke sweet, savoury and beverage flavours.
Managing director and founder Jake Lavelle said: “We’re on a mission to raise the bar for digital innovation in the flavour industry. We’ve built the new headquarters with efficiency, sustainability and innovation in mind – we can’t wait to show our customers.
He continued: "The new premises will provide a great home for the team and be a place where our ideas can come to life”.













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