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UK ice cream company Jude’s has launched a range of new products including 30% less sugar Fruit Twists and a new Salted Caramel Collection. The Fruit Twists join the company’s lower sugar ‘Little Jude’s’ range, and feature a strawberry ice and mango and coconut ice cream, swirled around apple ice, to give a tropical, lower sugar treat. Fruit Twists are made with real apple, mango and strawberry juices and have 30% less sugar than comparable lollies on the market. Chow Mezger, managing director at Jude’s, said: “At Jude’s, we’re on a mission to help kids eat better. As parents ourselves we know just how hard it can be to find tempting treats with less sugar so we created our Little Jude’s lollies.” In addition to the lower sugar Fruit Twists, Jude’s launched an indulgent Salted Caramel Collection. Inspired by its signature Salted Caramel ice cream, the new collection is a duo of Jude’s ice creams – Salted Caramel Crunch and Salted Caramel & Chocolate. Both flavours are rich and creamy with smooth ripples and crunchy pieces for added flavour and texture. Mezger added: “We brought Salted Caramel ice cream to the UK over ten years ago and it remains a firm favourite. Our flavour experts have crafted our Salted Caramel Collection to enhance our perfectly balanced salty-sweet ice cream with velvety smooth ripples and crunchy pieces for an added flavour sensation. These mini tubs are a perfectly portioned treat.” Available to purchase now in retailers nationwide, Little Jude’s Fruit Twists are RRP £3.30 per 5-pack, and the Salted Caramel Collection is RRP £4.80 per 4-pack.