The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Instant noodle brand Kabuto has entered the pasta aisle with a line of mac n'cheese pasta pots. Available in two flavours – Original and Sriracha Chill – the pots are designed for mac n-cheese lovers and busy consumers looking for a quick meal. To prepare, simply add cold water and microwave for four minutes. The pots contain 12g of protein, are made with no additives, preservatives or artificial colours, and are 100% vegetarian. Kabuto's mac n'cheese pots are 100% recyclable and the business is carbon neutral. Crispin Busk, founder of Kabuto, said: “For far too long the instant mac and cheese at the supermarket has meant crunchy pasta, bland sauces and no taste at all, we knew it was time to revitalise and reinvent this delicious dish. We’ve nailed noodles and it was time to perfect pot pasta, and we think we’ve smashed it with our new range." He added: "Easy peasy Mac and Cheesy is our new direction and we can’t wait for the nation’s pasta fans, busy families and possibly even the odd hungover foodie to enjoy our latest range of deliciousness”. The pots are now available at Sainsbury's stores and Amazon. RRP £1.50.