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Kellogg's adds granola to Special K range
Rafaela Sousa

Rafaela Sousa

10 June 2022

Kellogg's adds granola to Special K range

Kellogg's has expanded its Special K breakfast product range with the launch of a new granola product, which contains 30% less sugar. Special K Crunchy Oat Granola comes in two flavours: Mixed Berries, with blackcurrants and cranberries, and Dark Chocolate Curls, with 64% cocoa. Kellogg's said that the new offerings contain an "oat rich base with puffed grains", making it light-textured granola. Both flavours are also high in oat grain fibre to support gut health and are classed as non-HFSS. Emily Dutton, Special K's senior brand manager, said: “Our food development experts have created a new Special K Crunchy Oat Granola to give people a great tasting high fibre option with 30% less sugar than other granolas”. Special K Crunchy Oat Granola is available in Asda, Waitrose and Morrisons stores for an RRP of £2.99.

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