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Kellogg's Healthy Beginnings programme
FoodBev Media

FoodBev Media

29 February 2008

Kellogg's Healthy Beginnings programme

*Americans may see the doctor, but not many actually listen to what their doctor recommends, according to a new Kellogg's report.**

The report also reveals that while most health issues associated with heart health, digestive health and weight management are preventable, most people wait until medical intervention is necessary before taking an active role in their health.

Healthy Beginnings, a consumer outreach programme from Kellogg Company, teaches the importance of heart health, how to get more whole grains into your diet, the importance of fibre for good digestive health and regularity, and how to maintain a healthy weight.

"The evolution of the Healthy Beginnings programme demonstrates another milestone in Kellogg's continued commitment to health and wellness," said Jennifer Garrett, Ph.D., director of nutrition marketing, Kellogg Company. "The wellness tips recommended in the Small Steps to Healthy Beginnings provide practical options and ideas for consumers to improve their health."

*Healthy Beginnings Small Steps to Healthy Beginnings report.

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