Kentucky Coffee enters RTD category with mixed cocktails

Kentucky Coffee, a coffee-flavoured whiskey brand, has entered the ready-to-drink (RTD) category with the launch of its new Hard Cold Brew range.

The range, which is made with premium whiskey and cold brew, is available in three flavours: black, vanilla and mocha.

Don Deubler, CEO of Kentucky Coffee’s parent company, Atomic Brands, said: “Coffee and whiskey are beloved in their own rights and come together naturally when blended. It’s a timeless pair that’s been largely overlooked within the RTD space – we’re excited to fill that gap for consumers.”

He added: “Lemonades, teas and sparkling water have made their way from the non-alcoholic RTD category, but we’ve been missing coffee. Kentucky Coffee Hard Cold Brews answer that.”

The mixed cocktails will roll out nationwide in 12oz cans at 5.9% ABV this autumn.