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Kettle Brand unveils 7 Layer Dip-flavoured chips
FoodBev Media

FoodBev Media

6 October 2023

Kettle Brand unveils 7 Layer Dip-flavoured chips

Campbell Soup Company-owned crisp manufacturer, Kettle Brand, has expanded its offering in the US with the launch of new seven-layer dip-flavoured crisps. The brand says it has packed the taste of a seven-layer dip into the “unique” crisps, seasoned with a creamy and savoury taste and a hint of spice. Nick Hammitt, vice president of salty snacks marketing at Campbell Snacks, said: “Kettle Brand is known for bringing unique flavour experiences to potato chips and our newest 7 Layer Dip Chip delivers just that. We are excited to give people something new to snack on this tailgate season with seven delicious layers of flavour in each bite.” In February, Kettle Brand launched a new line of air-fried chips into the US market, boasting reduced fat credentials and available in three popular flavours. The new 7 Layer Dip-flavoured crisps are available to purchase in US retailers now for an RRP of $5.29.

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