The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Lotus Bakeries-owned brand Kiddylicious has expanded its baby snacks portfolio with the launch of Rice Scoops, a new savoury range designed for toddlers aged 12 months and above.
The gluten-free snacks are available in two flavours, Cheesy and Tomato & Basil, and feature an extruded scoop-shaped format designed to be easy for young children to hold.
According to Kiddylicious, the format has been developed to support independent self-feeding and can be eaten straight from the pack or paired with dips to introduce different tastes and textures.
The launch follows several additions to the Kiddylicious portfolio, including Cookie Squares, Filled Oat Bars and Pouches.
Ash Byrne, marketing manager at Kiddylicious, said: “Rice Scoops have been designed with little fingers in mind, to bring interactivity and enjoyment to the weaning and eating journey".
“Their scoop shape makes them easy for toddlers to hold and dip, helping them build confidence and develop important feeding skills as they explore food independently.”
Kiddylicious Rice Scoops are available in multipacks containing four 12g packs from Tesco, Morrisons, Boots and Ocado, with an RRP of £2.65.
