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KP Snacks expands Flavour Kravers range
FoodBev Media

FoodBev Media

23 October 2023

KP Snacks expands Flavour Kravers range

KP Snacks is expanding its KP Flavour Kravers range with two new coated flavours in Thai Chilli and Katsu Curry varieties. Designed to bring new shoppers to the nuts segment, KP’s new Crunchy Coated Aromatic Thai Chilli and Crunchy Coated Katsu Curry nuts bring nw flavours to the category, in which taste is the number one driver. The two new products were made to deliver on the bold flavours that the range is known for, while featuring a new crispy coating covering the peanuts. Jenny Blanco Barcia, marketing manager at KP Snacks, said: “As the leader in the nuts segment, KP is driving category growth with flavour innovation that engages and disrupts shoppers, boosting brand penetration.We’re excited to be extending the popular Flavour Kravers platform with a new Crunchy Coated texture. Promising big, bold flavours, the two new Flavour Kravers variants will bolster retailer sales as shoppers continue to look for great-tasting snacks to bring excitement to in-home occasions.” The two new products are available to purchase now for an RRP of £3.00. You may also like to read:

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