Kraft Heinz expands Lunchables range with new no-thaw crustless snack

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Kraft Heinz has expanded its Lunchables portfolio with the launch of Lunchables PB&J, the brand’s first dippable, no-thaw crustless peanut butter and jelly product.

Each pack contains two crustless peanut butter sandwiches with a side of grape or strawberry-flavoured dip. The product is ready to eat straight from the refrigerator, addressing a common pain point for parents who typically rely on frozen PB&J options that require thawing.

“We’re remixing a classic, delivering on parents’ desire for convenience and kids’ love of dipping and customising, PB&Js will never be the same,” said Danni Levin, associate director of innovation at Lunchables.

The launch marks Lunchables’ continued expansion in the sandwich category, following the introduction of Grilled Cheesies in 2023. It also supports Kraft Heinz’s strategy to drive $2 billion in incremental sales through innovation by 2027.

Lunchables PB&J is rolling out to select retailers across the US for $2.49 per pack.