Kraft Heinz has launched Sosu from Amoy, a new range of meal kits and cooking ingredients made with pan-Asian regional cuisine.
Sosu from Amoy offers an assortment of pan-Asian recipes, in the form of meal kits and standalone cooking ingredients which can be made in 15 minutes. Each meal kit includes a recipe and specialised ingredients. It is also suitable for vegetarian and vegan. Kraft Heinz created the new product with design firm Designit.
Caio Fontenele, New Ventures director at Kraft Heinz said: “With Sosu from Amoy, we have packaged affordability and practicality, without losing aspects of curiosity and high-quality food. This meal kit and cooking range will allow consumers to eat well and explore new cuisines, without taking too much time out of their already busy days – that is the beauty of Sosu.”
James Buchanan, executive director at Designit London said: “Since partnering with Kraft Heinz we’ve been able to help the New Ventures division bring three new, innovative products to market. Each one is designed to meet a real need in people’s lives while also addressing some of the cultural tensions that exist in food right now.
The new range will launch in selected UK retailers, starting with its Japanese and Korean lines.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.