Lactalis expands Seriously portfolio with new cheese burger

Lactalis UK & Ireland has announced it is “reinventing” the cheese burger with its latest NPD, Seriously Cheese Burgers.

The ‘burgers’ feature a combination of Scottish cheddar and mozzarella – creating a melting cheese centre – coated in crispy breadcrumbs.

They were created to provide consumers with a vegetarian alternative to meat-based burgers that are easy to prepare.

Seriously says the launch “reaffirms its ability to transform its unique extra mature cheddar into a variety of engaging cheese products”.

Heloise Le Norcy-Trott, group marketing and category director for Lactalis UK & Ireland, said: “With Seriously’s heritage of great Scottish cheddar and our proven track record for bringing successful new products to market, we are confident that Seriously Cheese Burgers will be a big hit with consumers”.

The new cheeseburgers are available in packs of two cheese patties, with an RRP of £3. They are available to purchase in Waitrose stores and will roll out into Tesco later in the year.

You may also like to read:

• Lactalis and Perfetti Van Melle team up on Chupa Chups milk
• Lactalis UK and Ireland launches Leerdammer in grated format
• Lactalis taps into lighter spreadable butter market