Lipton has expanded into the alcoholic beverage market with the launch of Lipton Hard Iced Tea, in four flavour varieties.
Made with brewed Lipton tea, natural flavours and a triple-filtered malt base, Lipton Hard Iced Tea is a 5% ABV non-carbonated drink.
Lisa Texido, brand director for Lipton Hard Iced Tea, said: “Lipton Hard Iced Tea is what you want hard iced tea to taste like. We created the recipe to make sure that the smooth, balanced flavour people love about Lipton iced tea really came through.”
The new line of beverages is available in four flavours, Half & Half, a blend of lemonade and iced tea, Lemon, Peach and Strawberry.
The drinks are sold as 12-can variety packs or as singular cans and are available to purchase now in select US retailers.
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