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Snack maker McKee Foods has launched a new single-serve birthday-themed cake under its Little Debbie brand, introducing a grab-and-go option designed for everyday snacking occasions.

The Little Debbie Birthday Cake is a single-serve product that differs from the brand’s traditional multi-pack offerings. The cake features a hexagonal shape intended to create a distinct appearance and a larger, standalone portion.

According to the company, the product combines classic birthday cake flavours in a portable format. It includes a soft cake with colourful inclusions, icing topping, and multi-coloured sprinkles. The item is positioned as a convenient treat suitable for on-the-go consumption.

Chuck Clevenger, associate brand manager at McKee Foods, said: "We wanted to capture the pure, unbridled joy of a birthday party and make it accessible anytime, anywhere. By moving to this new single-serve hex shape, we're offering a premium, standalone treat that's perfect for those 'just because' celebrations."

The Little Debbie Birthday Cake is currently available at select convenience stores and major retail locations nationwide.