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Little Saints has launched St. Juniper, a new non-alcoholic spirit aimed at consumers seeking alternatives to traditional alcoholic beverages.

This product is notable for being the first gin alternative made with organic lion's mane mushroom, which is known for its cognitive and mood-enhancing properties.

St. Juniper combines juniper, birch, angelica root and cardamom extracts to create a flavour profile reminiscent of traditional gin. The aim is to provide a familiar taste experience for those who enjoy gin but are looking to reduce or eliminate alcohol consumption.

Each serving contains only 5 calories and zero sugar, aligning with the growing consumer interest in healthier drink options.

The inclusion of lion's mane and damiana extracts is intended to enhance social interaction, which may appeal to consumers during social occasions.

The introduction of St. Juniper comes at a time when the beverage industry is witnessing a shift in consumer preferences, particularly towards non-alcoholic options.

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