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Lucozade Sport Hydro Active is being relaunched by Lucozade Sport to enhance brand awareness.

The emphasis for the relaunch is on the new pack design, which focuses on the fact that it's a "low-calorie option", and that the best-selling beverage is "more effective than water in keeping consumers hydrated".

"The move into the proven Lucozade Sport range will help widen the relevance of Lucozade Sport Hydro Active to sporting participants," said Adam Prentice, Lucozade Sport Group Brand Manager. "The eye-catching new look is set to further drive consumer awareness and demand."