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Pernod Ricard-owned brand Malibu has introduced a new line of ready-to-drink (RTD) cocktails. The range includes three flavours: strawberry daiquiri, pineapple bay breeze and rum punch. The cocktails are packaged in a 1 litre bottle, providing approximately seven servings for sharing. Matt Foley, vice president of marketing at Malibu, said: "We've seen the ready-to-serve category grow more than 70% in the past year, including a rise in rum drinks, which is a great opportunity for Malibu to deliver on what our consumers are looking for – easy and delicious cocktails". The RTD cocktails will be available nationwide this spring for an SRP of $14.99.