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Mariel Hemingway to represent O2Cool Oxygen Water
FoodBev Media

FoodBev Media

21 July 2008

Mariel Hemingway to represent O2Cool Oxygen Water

US-based hiOsilver, inc. has announced that Mariel Hemingway has agreed to serve as spokesperson for O2Cool Oxygen Water, the bottled water that hiOsilver originally sold as hiOsilver Oxygen Water. In Ms Hemingway's most recent book, 'Healthy Living from the Inside Out,' Mariel listed hiOsilver (now O2Cool) Oxygen Water as the first product in the book's Index of Products. hiOsilver noticed an increase in sales, especially online where the water is available in the entire US, soon after 'Healthy Living from the Inside Out' went on sale. This led the company to contact Ms Hemingway and suggest the spokesperson arrangement. Howard Hoffman, CEO and founder of hiOsilver said: "We could not think of a better person to represent O2Cool Oxygen Water. Mariel is a leading advocate of healthful eating and drinking, in addition to exercise, yoga, body awareness, and stress reduction. Our water has mostly been available only in the Western US and a few cities east of the Rocky Mountains. Now we are planning to add distribution to cover the entire country." hiOsilver recently changed the name of its water to O2Cool Oxygen Water in response to confusion from consumers as to whether or not the water contains silver. O2Cool does not contain silver. O2Cool Oxygen Water includes eight times the oxygen of ordinary water for fresh breath and oral health. Made from natural spring water, with a natural pH of 8.4, O2Cool contains a naturally high level of magnesium, a mineral which is well known as vital to cardiovascular health.

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