Miller Family Wine Company releases non-alcoholic wine brand

Miller Family Wine Company, a division of the Thornhill Companies, has teamed up with professional chef Cat Cora to enter the premium, non-alcoholic wine category.

Hand on Heart will be available in three variants: Chardonnay, Cabernet Sauvignon and Rosé. According to the company, the non-alcoholic wines are lower in sugar, calories and carbs compared to other no- and low-alcohol beverages.

Miller’s director of marketing, Tommy Gaeta, said: “As health and wellness considerations have cemented themselves as key factors in consumers’ purchase decisions, the alcoholic beverage industry has responded with an influx of innovation aimed at meeting our consumers’ changing needs”.

He continued: “While there are an increasing number of premium non-alcoholic spirit and beer offerings out there, non-alcoholic wine options continue to be extremely limited”.

In late 2020, Miller acquired BNA Wine Group’s portfolio of wines for an undisclosed sum.