Mirror Margarita is launching what it claims to be the world’s first clear margarita into Sainsbury’s stores across the UK and online.
Taken directly from the cocktail menu of Hacha, a London bar opened in 2019 by Mirror Margarita’s co-founders Deano Moncrieffe and Emma Murphy, the clear margarita joins the Sainsbury’s RTD range on 17 September 2023.
It is made using 100% Premium Agave Blanco Cazcabel Tequila, blended with citrus oils and malic acid produced naturally by the agave plant itself. Mirror Margarita describes its flavour as “sweet yet sour” with grapefruit notes on the finish.
The 15% ABV drink makes its Sainsbury’s debut in a 500ml format, containing five serves per bottle, for a RRP of £25. It joins the supermarket as part of Sainsbury’s’ Thrive Incubator Scheme, which aims to support brands founded by Black entrepreneurs.
Co-founder Moncrieffe commented: “We have always believed there is a gap in the market for a premium RTD cocktail which is expert led, so people who are time poor but love good quality drinks can enjoy them without any fuss at home”.
He added: “What’s more we believe the new product will resonate with people who are already fans of Mexican spirits, but also the innovation behind the recipe with its crystal-clear appearance will intrigue new audiences”.
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