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Molson Coors' Simply Spiked adds limeade flavour to portfolio
FoodBev Media

FoodBev Media

24 January 2024

Molson Coors' Simply Spiked adds limeade flavour to portfolio

Molson Coors has announced the release of a new Simply Spiked flavour: limeade. Simply Spiked Limeade, which has a 5% ABV, is available in four flavours: Signature limeade, cherry limeade, passion fruit limeade and blackberry limeade. The line is made with 5% real fruit juice "that's squeezed and then concentrated," said Molson Coors. The new variant joins the brand's existing flavours, which include lemonade and peach. Jamie Rotnicki, vice president of innovation at Molson Coors, said: "We're always at the forefront of the next big thing in flavour, identifying trends through a combination of category insights, emerging consumer interest and, of course, listening to our day-one fans to shape our innovations". "It's no secret that limeade is a fan favourite...it's the number three flavour in alternative beverages after tea and lemonade, so it only made sense for Simply Spiked Limeade to be the third addition to the Simply Spiked family. With the launch of Simply Spiked Limeade, we're looking to build on the brand's momentum from the past few years and bring our day-one fans a new line of flavours that's as on trend as they are." Simply Spiked Limeade is available for purchase in 12-pack variety packs, as well as standalone 24oz single cans.

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