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Monster Beverage Corporation has announced plans to launch its first flavoured alcoholic malt beverage product in its 2022 second quarter financial results. The beverage will be called The Beast Unleashed (6% abv) and will initially be available in four flavours. "We are planning to launch our first flavoured malt beverage alcohol product leveraging Monster’s brand equity late in the 2022 fourth quarter...Our innovation pipeline of both alcoholic and non-alcoholic beverages is robust and exciting," said Rodney C Sacks, chairman and co-chief executive officer. The new alcoholic offering will initially be offered in 16-ounce single-serve cans and a variety pack of 12-ounce sleek cans. The Beast Unleashed will launch through beer distributors in the United States through a phased state launch approach, with the goal of being national by the end of 2023.