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Mrs Crimble's extends macaroons range with new flavour
FoodBev Media

FoodBev Media

5 April 2024

Mrs Crimble's extends macaroons range with new flavour

Mrs Crimble’s, a gluten-free brand owned by Ecotone UK, has expanded its big macaroons range with the launch of a double choc flavour. The double choc macaroons are made with dough crafted from Belgian chocolate and coated in a rich chocolate flavour. Adele Ward, Mrs Crimble’s marketing director at Ecotone UK, said: “Mrs Crimble’s macaroons are the brand’s top-performing product. The moist coconut cake has garnered high loyalty with free-from shoppers, and we’re continually looking at fun and exciting ways that we can extend the range to take our taste credentials even further." She added: "With the new double choc macaroons, we wanted to create an indulgent chocolate cake built on the delicious coconut taste and texture that our macaroons are known for. Knowing how well the caramel macaroons have performed in Asda, we’re confident this new flavour will equally have strong shopper appeal." “In the current climate, it’s more important than ever to enjoy the little luxuries in life. Free-from shoppers shouldn’t have to miss out on high-quality cake with a great taste and texture, that is also great value. This is at the very heart of Mrs Crimble’s, which is bringing joy, excitement and indulgence to the free-from aisle.”

Mrs Crimble’s double choc macaroons will be available in Asda stores from 8 April.

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