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My/Mochi has introduced a new Cotton Candy mochi ice cream flavour.

The launch adds a fan-requested option to the brand’s portfolio and aligns with growing consumer interest in nostalgic and visually playful snacks.

The product combines cotton candy-flavoured ice cream wrapped in soft rice dough, creating a multi-textured snack at around 70 calories per piece. The brand positions the flavour as a nod to fairground and boardwalk-style treats.

Brigette Wolf, chief marketing officer at My/Mochi, said the launch reflects the company’s focus on sensory-led snacking: “My/Mochi is all about enabling people to experience playful, sensorial joy in a snackable treat. Cotton candy is the perfect flavour for this cultural moment where people are craving treats that deliver a unique combination of taste, texture and the opportunity for engaging social content.”

Wolf added that the product contains no artificial flavours, colours or dyes, consistent with the wider My/Mochi range. She also said the company prioritises taste accuracy while maintaining ingredient standards across product development.

The Cotton Candy mochi is gluten- and nut-free. It is now available at retailers across the US, with an RRP of $5.99 for a six-pack.