top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Myprotein partners with Jelly Belly on new protein bar flavour
FoodBev Media

FoodBev Media

29 May 2024

Myprotein partners with Jelly Belly on new protein bar flavour

Sports nutrition company Myprotein has teamed up with confectionery brand Jelly Belly to launch a new limited-edition protein bar. The new buttered popcorn-flavoured bar contains 20g of hydrolysed whey protein and is high in fibre, while low in sugar. The bars are made up of six layers including two layers of protein dough, a layer of caramel, protein crisps, a white chocolate coating, topped with a layer of buttered popcorn.

This is the latest in a number of innovations from the Myprotein brand. In March, it partnered with UK-based pastry and dough manufacturer BakeAway on a range of ready-to-eat protein pancakes. The same month, Myprotein collaborated with Jimmy’s on a new protein-enriched RTD iced cofee, and in December it introduced a new ‘Iron Brute’ flavour of its clear whey powder. The buttered popcorn-flavoured layered bars are available to purchase now for an RRP of £17.99 per 6-pack.

Related posts
Pladis expands Jaffa Cakes portfolio with fresh flavour
New products

Pladis expands Jaffa Cakes portfolio with fresh flavour

Chupa Chups expands into extruded jellies with new belts and laces range
Confectionery

Chupa Chups expands into extruded jellies with new belts and laces range

Dirtea introduces functional mushroom gummies
New products

Dirtea introduces functional mushroom gummies

Arla Foods and Mondelēz to launch Milka chocolate milk
Dairy

Arla Foods and Mondelēz to launch Milka chocolate milk

Mr Kipling introduces new Fancies variant
New products

Mr Kipling introduces new Fancies variant

Nestlé Toll House launches Triple Chip Mix morsels mix
Confectionery

Nestlé Toll House launches Triple Chip Mix morsels mix

bottom of page