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Nestlé and Kellogg partner to launch breakfast-inspired beverages
FoodBev Media

FoodBev Media

21 September 2023

Nestlé and Kellogg partner to launch breakfast-inspired beverages

Nestlé has partnered with Kellogg to launch two breakfast-inspired beverages under the Frosted Flakes and Eggo brands. Nestlé Sensations Frosted Flakes' cereal-flavoured milk features the taste of frosted cornflakes, "complete with a rich and creamy dairy finish," said the company. Meanwhile, Nestlé Sensations Eggo maple waffle-flavoured milk is packed with notes of "toasty waffles," butter and maple syrup. Meaghan Sparkman, Nestlé USA general manager and marketing director for the RTD business unit, said: “Breakfast is synonymous with cereal and waffles, and fans will be able to shake up their morning routine with a drinkable way to enjoy the taste of both. Inspired by two Kellogg classics, Nestlé Sensations Frosted Flakes Cereal and Sensations Eggo Maple Waffle combine the magic of childhood meals with the delicious flavour of our iconic milk beverages, delivering a delightful taste to our fans nationwide.” Both products will be available at retailers nationwide, priced at $2.59 per 14oz bottle. The launch of Sensations Frosted Flakes is scheduled for November, and Sensations Eggo will roll out in stores starting January 2024.

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