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FoodBev Media

16 May 2008

New products and new partners for Designer Whey

New products and new partners for Designer Whey

**The American protein company Designer Whey will be working with General Nutritional Centers (GNC) to increase domestic distribution of whey-based protein products.

**According to the company, Designer Whey products are currently sold in more than 2500 GNC corporate, military and franchise operated stores around the globe.

The company is also launching two new products: Designer Protein Blitz and a hunger curbing Designer Whey Lite & Lean. The 20o: Designer Protein Blitz drink line includes 30g of ‘the fastest protein on the planet’ and 7.8g of muscle-changing BCAAs per bottle and comes in three flavors: ‘WTF…Orange Mango’, ‘Can you take this…Punch’ and ‘Grip it good…Grape’.

The Lite & Lean whey protein products feature trademarked Protein2GO Pak and 2oz canister formats as well as the Ready-to-Drink bottles with just 35 calories, 5g fiber, 0g fat and 5g of Designer Whey protein, they target those looking for tools to achieve weight loss.

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