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Nutiani partners with Hank’s on new brain-boosting peanut spread
FoodBev Media

FoodBev Media

13 February 2024

Nutiani partners with Hank’s on new brain-boosting peanut spread

Fonterra’s wellbeing nutrition brand, Nutiani, has partnered with Hank’s Protein Plus to launch what it claims is the first brain-boosting peanut spread. The milk chocolate peanut spread is made from six "pure ingredients", including premium nuts, high-grade NZMP whey protein and Nutiani’s specialised phospholipid concentrated WPC. With a focus on consumers' health, Hank’s and Nutiani developed this snack, fortified with added protein and supplements to support cognitive health and manage stress. According to the company, one key aspect of Hank’s brain-boosting spread is its use of phospholipids, essential for building blocks in cell membranes. Kera Nyemb-Diop, lead nutritionist for advanced nutrition at Fonterra, said: “A healthy brain is rich in phospholipids which have been shown to support a range of mental well-being benefits. As you age, a healthy adult can expect to experience as much as a 20% decline by the age of 80." "While a decline in a nutrient shouldn't be the sole reason a person chooses to supplement, phospholipid supplementation is proven to provide mental and cognitive benefits, including stress management and resilience." Hank Capasso, founder and CEO of Hank’s, added: “We incorporated brain-boosting phospholipids into our new milk chocolate peanut butter spread to offer consumers a unique combination of indulgence and cognitive support in one delicious product". Hank’s brain-boosting milk chocolate peanut spread is available to buy at the brand's website and on Amazon.

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