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Old El Paso and Cinnamon Toast Crunch partner on dessert taco shells
FoodBev Media

FoodBev Media

6 February 2024

Old El Paso and Cinnamon Toast Crunch partner on dessert taco shells

General Mills-owned brands Old El Paso and Cinnamon Toast Crunch have teamed up to launch a new dessert taco shells. Old El Paso's Stand 'N Stuff shells are covered with Cinnamon Toast Crunch's "cinnadust".

Jenny Jonker, Old El Paso's brand experience manager, said: “We love adding unexpected flavour combinations to our roster, and this collaboration between Cinnamon Toast Crunch and Old El Paso pairs the most valuable players from the cereal and taco game for a one-of-a-kind format that gives taco night the sweet touchdown it deserves". The dessert taco shells will be available for a limited time at retailers nationwide from next month.

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