One and Hershey’s launch double chocolate protein bar

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One Brands has launched a new protein bar in collaboration with Hershey’s, combining the protein-focused brand’s functional snack format with the flavour of Hershey’s milk chocolate.

The One x Hershey’s Double Chocolate protein bar contains 18g of protein and 1g of sugar per serving. It features real Hershey’s cocoa and chocolate chips and is being positioned as a snack for consumers seeking protein-rich options with familiar confectionery flavours.

The launch follows growing consumer demand for chocolate-flavoured protein bars, which One says remains the most preferred flavour category.

Deanna Lyons, brand manager at One Brands, said: "The One x Hershey's Double Chocolate flavoured protein bar isn't just another convenient and nutritious snack – it unlocks a sweet, satisfying and unforgettable flavor experience that only One can offer. Our fans are always on-the-move, and with One, they can stay deliciously fueled with double the iconic Hershey's flavour."

The new product is currently available in select markets, with national rollout expected soon.